What Role Does Marketing Play Post-Sale?
Software is eating the world, and subscriptions are eating software. In software businesses, a lot of your revenue come post-sale. This means marketers must fundamentally change how they're thinking about their role and how they help bring in revenue. Brandon Redlinger sat down with Jon Miller, CEO of Engagio to chat about this. Jon explains how marketers can evolve and change in this new era of the subscription economy.