What is the California Consumer Privacy Act (CCPA) and How Does it Affect B2B Marketers?
Since going into effect on January 1st, 2020, there's been a lot of confusion around CCPA and what it means for marketers, their organizations, and more broadly, the future of marketing. That's why Mara McLean sat down with Brian Babcock, Cofoudner and CTO of Engagio, to dive deeper into CCPA and what it means for you. Disclaimer: This is not legal advice. To ensure you are complying with data privacy laws, seek legal counsel.