The Secret Sauce for Outbound Marketing
Jon Miller, CEO, Engagio
at Marketo Summit 2016, Las Vegas, NV
Sometimes, you can't wait around for the right people from the right accounts to swim into your demand generation net – you need to reach out to these "big fish" directly. When you need more than Inbound, learn the new secret sauce for combining outbound marketing and sales development to build pipeline at target accounts, expand existing relationships, and connect with more decision makers.