The line between Sales and Marketing is getting thinner and thinner
John Barrows, Sales trainer, speaker and author, weighs in on a today's question. The line between Sales and Marketing these days is getting thinner and thinner. On one hand, you have Marketing whose really getting good at creating real targeted messaging. On the other hand, you have Sales leveraging the automation technology to send their sales message out to more and more people. The question I asked John was "Where do you draw that line between what Sales does and what Marketing does?"