In complex B2B deals, it takes unbridled collaboration with cross-functional teams to drive outcomes. But that’s easier said than done. It takes not just an idea, but also a leader to take charge. Someone needs to make sure everyone works in a coordinated fashion, and Marketing is best suited for that role.
This is Marketing Orchestration, and this is how the biggest deals are won. It’s a team sport, and to be successful, teams need to operate together.
In this webinar, you’ll discover:
- What Marketing Orchestration is and how you can use it to scale ABM
- The roles and responsibilities that your team plays in ABM
- How Engagio uses Engagio to execute Marketing Orchestration
- The top 3 tips from the from lines of ABM
- The most effective plays Engagio runs to land and expand accounts
Get The Marketing Orchestration Playbook with all 16 plays at Engagio.com/orchestration