The Engagio Playbook 2.0: How B2B Marketers Orchestrate ABM at Scale

September 28, 2017 Brandon Redlinger

In complex B2B deals, it takes unbridled collaboration with cross-functional teams to drive outcomes. But that’s easier said than done. It takes not just an idea, but also a leader to take charge. Someone needs to make sure everyone works in a coordinated fashion, and Marketing is best suited for that role.

This is Marketing Orchestration, and this is how the biggest deals are won. It’s a team sport, and to be successful, teams need to operate together.

In this webinar, you’ll discover:

  • What Marketing Orchestration is and how you can use it to scale ABM
  • The roles and responsibilities that your team plays in ABM
  • How Engagio uses Engagio to execute Marketing Orchestration
  • The top 3 tips from the from lines of ABM
  • The most effective plays Engagio runs to land and expand accounts

View the slide deck here.

Get The Marketing Orchestration Playbook with all 16 plays at Engagio.com/orchestration


Learn more about Engagio at Engagio.com 
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About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

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