The Big Five Metrics for Account Based Marketing

April 5, 2016

One of the greatest questions on the mind of account-based marketers is “How do I measure the results of my ABM campaigns?” This presentation from #FlipMyFunnel in SF shows why traditional marketing metrics aren’t sufficient for ABM, and gives step-by-step instructions for how to track and report on the metrics that will make Sales take notice. If you are running Account Based Marketing campaigns today, then this is the presentation for you!

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Demystifying ABM - Engagio and ITSMA
Demystifying ABM - Engagio and ITSMA

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