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How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side?
How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side?

For years, marketers have been trained to think in terms of leads, and we built out models to measure succe...

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Craig Rosenberg's Predictions about B2B Marketing
Craig Rosenberg's Predictions about B2B Marketing

Thanks for watching! To read more of Craig's thoughts, head to the TOPO blog: blog.topohq.com And to learn ...