Is Having Sales Ops, Marketing Ops and Customer Success Ops the Wrong Model?
The importance of operation is paramount to the success of your business. Without operations, it would be like running an airport without air traffic control – there would be a lot of confusion, things would break, and nothing would get done. Many of today's modern B2B teams have realized this, so they've invested in sales operations teams, marketing operations teams, and even sometimes customer success operations teams. But, this is the correct model? I recently sat down with Jason Reichl, CEO of Go Nimbly to explore this topic. Jason explains that while everyone has the best of intentions, they may still be operating silos. And if there's one thing that we know about ABM is that silos don't work. Jason goes on to help us rethink revenue operations models, explore how to identify siloed teams, and work to break down the barriers. Please enjoy my conversation with Jason!