It's Time To Reinvent Marketing
In today's day and age, with the advanced technology at our fingertips, it's hard to imagine a world where you didn't have a place to capture leads. It's hard to imagine a world without a search engine that allowed you to bid for a spot to show up at the top of the results page. It's hard to imagine a world where each lead that you captured had to be followed up with manually. That world existed in the not-so-distant past – it was just a short 13 years ago. From this need arose a new way of thinking, which was followed by a new technology category: marketing automation. However, as we've learned more about how to efficiently and effectively grow and scale businesses, new challenges arose. We are, once again, charting into new territories in marketing with new questions in search of solutions. What does the future hold? How is marketing being reinvented? I sat down with Jon Miller, CEO of Engagio, to get his thoughts. Jon led the marketing automation charge when he started Marketo 13 years ago, and now he's looking to reinvent marketing again in today's modern era.