A successful account-based strategy depends on a partnership between Sales and Marketing. When done well, ABM can align teams and investment around accounts that are the best fit for your product and or services. Marketing must play a critical role in providing the Sales team key insights so that deals move faster and you never miss an opportunity. Now, Engagio is announcing Sales Activation Tools, a powerful and scalable set of capabilities that provide customized account insights to sales and marketing users. Marketers can proactively notify Sales with relevant and timely information to create pipeline and close more deals with: – Territory Digests: Send weekly Sales snapshots so AEs and SDRs know exactly what’s happening in their territories and effectively prioritize activities for the week. – Account Insights in CRM: Simplify access for Sales by allowing them to see exactly who’s doing what, right inside the Salesforce account page – engagement charts in SFDC – Alerts: Create ongoing subscriptions to notify Marketing and Sales teams on important scenarios as they happen (e.e., engagement from executives at target accounts with no open opportunity). Provide real-time notification of key events that require immediate follow up, (e.g., activity from accounts with open opportunities scheduled to close within ninety days).