Inbound & Account Based Marketing Friends or Foes?

May 26, 2016

Can inbound and account-based marketing ever be friends?

As marketers, we're well-versed in inbound marketing tactics, thanks in a large part to Mike Volpe and the folks at HubSpot. But the power of account-based marketing is taking the world by storm, and Jon Miller is at the forefront of the movement.

Now that account-based marketing is everywhere, marketers are left wondering...is traditional lead generation dead? We couldn't think of two better people to ask! Watch the recording to hear from the two marketing automation titans on:

  • How to marry ABM with inbound strategies
  • What's the right mix for your business
  • How to use inbound tactics to drive ABM strategies

Originally hosted by Attend

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Demystifying ABM - Engagio and ITSMA
Demystifying ABM - Engagio and ITSMA

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