If your 2017 strategy includes targeting named accounts for bigger deals, then your content plan needs to evolve to support that strategy. What are you doing to ensure your tier one accounts get the attention and resources they need? How do you determine what resources should be devoted to broad efforts versus more focused efforts?
Ann Handley and Jon Miller teach you how best to align your content and account-based efforts.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
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