What if you could easily see all your account data from disparate systems together in one place, then use that data to target specific people and accounts throughout the account journey? Sound too good to be true? The next generation of Sales and Marketing technology is here!
Now, leads and accounts can live in the same world. With the rise of ABM and the increasing importance of Sales and Marketing alignment, organizations must learn to coordinate actions and automate high-impact plays across channels.
We'll also reveal Engagio Orchestrate, a new product that’s the first of its kind to combine the automation power of demand gen with the precision of ABM.
In this presentation, you’ll discover:
- How to create and scale ABM initiatives across channels that engage your target accounts in a personalized way
- The secret to targeting an audience with relevant ads based on funnel stage or activity, or behavioral, demographic and firmographic data
- How to distribute the right content, across the right channel, at the right time
- 3 real-life examples of how Engagio orchestrates Sales and Marketing activities