How Should Sales Reps Be Approaching ABM? | Nick Leader of Engagio
Now that Sales and Marketing have breaking down the barriers and aligning with one another, organizations with ABM in place are seeing tremendous success. At Engagio, we've been putting out a lot of content to help marketers execute their day-to-day activities in an account-based world. However, we haven't talked as much about how sales reps should be approaching ABM. That's why I wanted to sit down with Nick Leader, an Account Executive at Engagio, and hear how he thinks about ABM. Nick has spent most of his career in the MarTech space, but this is his first time working for an organization that is account-based rather than lead-centric. He has some great insights and fresh lessons to share with other reps if they want to reap the rewards of ABM. Here's Nick!