How Do You Not Get Duped When Buying ABM Software?
With more Account Based Marketing technology available today than ever before (and more available every passing day), it's hard to decipher the genuine versus the frauds. That's why we sat down with Jessica Kao, Director of Client Service at Digital Pi and asked her "How do you not get duped when buy ABM software?" Jessica explains that there is no easy button. You must start with the end in mind, be patient, and work your way to the idealized implementation of the software.