How Do You Design and Manage a Sales Process That Will Scale? With Craig Rosenberg
A recent TOPO Benchmark report found that 59% of companies don't have a well-defined sales process. A solid sales process is essential because it is a predictable and repeatable way to guide prospects to a purchasing decision. Though it's called a "sales" process, don't let the name fool you – it affects all customer-facing teams. And, even if you are among the 41% that do have a well-defined process, there's no guarantee that it will scale with you as your organization grows. In today's vlog, I sat down with Craig Rosenberg, Chief Analyst at TOPO, and ask him, "How do you design and manage a sales process that will scale?" He takes a very simplified approach to help teams build processes around people and action. Here's Craig!