How Do You Avoid Funnel Blindness?
A lot of activity happens outside of your funnel. Customers are talking to colleagues, doing research on 3rd party sites, reading articles about you, etc. This makes it hard to track them in your funnel, thus we are all subject to "funnel blindness." How do we overcome funnel blindness? I asked that question to John Steinert, CMO of TechTarget, and he offers his advice.