Gap Selling with Keenan | Engagio
There is one fundamental thing in sales and marketing that, if you understand this, it makes everything else easier. And it's this: Start by fully understanding the current state of things. Where is your prospect right now? What's their situation? And then move to understand where do they want to go? What is the future state, where's their end goal? And then bridging the gap between the two. And that's gap selling. Brandon Redlinger chats with Keenan, author of Gap Selling, to dive into the concept a little deeper.