Funnels, Journeys & Account Lifecycle Models in ABM | Replay

September 24, 2019

In today’s complex B2B environments, the lead funnel is no longer enough – you must take into account the entire buying unit as a whole. But how do we go from a lead-centric world to an account-based world? What metrics matter most? How do you measure them?

We’ll answer these questions and more in this webinar. In this presentation, learn:

  • A proven framework for mapping account-based journeys
  • 4 key KPIs that you can use to track account journeys
  • How to measure engagement, score accounts, and use MQAs
  • Real-life customer examples of custom journeys
  • The biggest mistake that marketers make when building their account funnel, and how to avoid it

View the slides.

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