Engagio Delivers the Demand Unit Waterfall™

May 1, 2019

In 2017, SiriusDecisions released the Demand Unit Waterfall™, which has become the defacto model for B2B organizations. Today, Engagio releases new capabilities that make delivering the new waterfall easier than ever before. Current marketing automation platforms can't support the complexities of B2B purchasing decisions. These lead-based systems aren't designed to track multiple stakeholders across numerous channels over a longer period of time. The results are missed intent signals, disparate data, and poor visibility into the Sales process. Ultimately, this means missed pipeline and revenue. Now, Engagio's new capabilities help revenue teams can action on insights and track activties of buying group throughout the customer journey. Specifically, Engagio delivers the Demand Unit Waterfall with: – Powerful, and flexible rules that aggregate signals across an account – Engagement by buying group persona and product intent – Customizable account journey stages that align with business needs Tools that allow sales and marketing to take action from these insights Learn more at Engagio.com

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