Account-based marketing (ABM) is all the buzz in B2B marketing, and the best event and field marketers are leveraging ABM tactics to engage target accounts, accelerate deals, and grow revenue with events. Making the transition, however, from traditional demand gen to ABM doesn't happen overnight, and planning account-based events requires a shift in strategy.
During this webinar with Engagio, the account-based everything platform, we discuss how to crush your revenue goals with account-based event marketing.
- The most important thing you can do to get target accounts to attend your events
- How your marketing team can orchestrate account-based plays for maximum attendance
- The three keys for engaging prospects at your event
- The biggest mistakes that teams make at events, and how you can avoid them
- The five essential elements for effective follow-up
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide