Building an Account Foundation with Jon Miller, CEO of Engagio

April 7, 2019
Traditionally, teams work in silos. Marketing works out of their marketing automation platform and Sales works out of Salesforce. Disparate systems result in an incomplete view of everything happening at our accounts – data doesn't line up, you have team misalignment, and you could miss critical activities that happen in those accounts. This all leads to a poor customer experience. The fix? Build an account foundation with lead-to-account matching to create a unified account view your ABM foundation When you connect all of your systems (marketing automation, CRM, website, email, calendar, etc.), you get a 360º view of your accounts, and you’re all working off the same information for greater transparency. This is how you establish trust. This is the starting point for executing great ABM. The results: At Forgerock, the Sales, Marketing, and Customer Success teams now all sit at the same table. With Engagio, their sales cycles were reduced by 25% in a single year and ABM is no longer a buzzword. Snowflake used Engagio’s Foundation to realized 300% growth in just 12 months and leveraged its ABM program success to raise $450MM to fund additional growth and global expansion. Learn more at www.engagio.com/demo
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