Drawing on their experience from hundreds of Account Based Marketing (ABM) implementations, experts Bev Burgess and Kathy Macchi will provide you with an insider's view of the strategic decisions and implementation techniques employed at industry leading companies like Microsoft, IBM, SAP and more.
You’ll hear real-world case studies and personal stories and learn:
- How to implement an ABM strategy to build your reputation and strengthen relationships
- How to grow revenues across all the accounts that matter to you
- Which best practices will provide the greatest impact on your business, including key components of a best-in-class blended approach
Presentation brought to you by the ABM Master Alliance, including EverString, ReachForce, Terminus, Uberflip, Salesforce, Vidyard, Sendoso and Engagio.