You’re spending valuable resources on your ABM strategy, so picking target accounts is an important – but often overlooked – component of good account based marketing.
Join us for this presentation to learn how to pick accounts like an all-star.
- The most common and costly mistake teams make when selecting target accounts and how to avoid it
- How many accounts is the right number to target at once
- The 5 types of data you must have to nail account selection
- How to tier your accounts and the tactics used for each
- How to determine where you are on the account selection maturity model
- And more
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com