B2B marketing leaders say measuring ROI is their top priority, however, less than 20% report having the capability. Now, it’s finally possible for B2B marketers to determine which programs work, which don’t, and most importantly how programs affect revenue. In this presentation Grant Grigorian, Director of Product Management at Engagio, arms you with the knowledge to measure the ROI of your marketing programs.
- 7 types of marketing attribution models
- How to find your “golden ratio” for pipeline to investment
- 3 biggest mistakes people make with multi-touch attribution and how to avoid them
- How to create a research and learning lab for testing and optimizing marketing programs