Today’s modern marketers have great responsibility. They must track the movement of the customer between sales stages, understand cycles, and answer important pipeline and revenue questions. Establishing your ABM funnel and defining how accounts move through that funnel is critical for measuring your ABM efforts and determining ROI.
In this webinar with Brandon Redlinger, Director of Growth at Engagio, we’re redefining the B2B marketing funnel and mapping account journeys. You’ll learn:
- Why the lead-centric funnel is different than an account-based funnel
- How to build your account funnel
- 4 ways to measure account journeys