ABM is hot, but there's a lot of noise right now. How do you break through to really understand what ABM is all about, and get started?
Join Jon Miller, CEO of Engagio (previous co-Founder of Marketo), in this presentation to understand:
- What works (and doesn't) in ABM
- The new metrics to use in an ABM strategy
- The first things you need to do to get started
You'll walk away with the information you need to support your game plan to launch your Account Based Marketing successfully.