We have been spoon-fed the notion that creativity is the province of genius -- of those brilliant few whose moments of insight arrive in flashes of divine inspiration. Either we have that gift, or we don’t.
Allen Gannett shows that simply isn’t true. He dispels the myths around creative genius and reveals the science behind achieving breakout success in any field in his book The Creative Curve: How to Develop the Right Idea at the Right Time.
Recent research has shown that there is a predictable science behind achieving success in any creative endeavor. In this presentation, you’ll discover:
- The neurological and psychological mechanisms behind flashes of genius
- How you can learn to have more of these so-called aha moments through the mass consumption of content
- How famous creators engage in a strategy called “the 20% principle” that is accessible for anyone