SiriusDecisions reports that nearly 60% of marketers consider the overall health of their data unreliable. Your data is never going to be perfect. However, there are best practices and top tips to improve your data strategy for ABM. In this presentation you'll learn proven strategies and specific steps to help you on your ABM Data Journey.
In this presentation you'll learn:
- Tips for establishing goals of an ABM data strategy
- How to create dynamic segments
- Best practices to enrich and clean
- How Marketing can help Sales prioritize and take action on the right accounts