×

Enter your info to view this content.

First Name
Last Name
Job Title
Company Name
Country
CRM
Marketing Automation
By filling out this form, you are agreeing to our Privacy Policy.
Thank you, enjoy!
Error - something went wrong!

Work Smarter, Not Harder in 2020 Webinar Slides

November 14, 2019
ABM is currently the hottest marketing trend, but how does it work with demand generation? Do you have to pick just one? And what happens if you do both? With 85% of organizations now using both ABM and demand gen to turbocharge their marketing, many are still struggling to integrate the two approaches. In this webinar, we’ll show you how to strike the perfect balance to ensure that your company is getting the best out of both worlds. In this webinar, you’ll learn: -How to turn insights into action and enable sales to double target account engagement; -The secrets to automating ABM programs and scaling your marketing efforts; and -3 steps to moving from a lead-centric funnel to an account-based funnel and measuring success. There’s no better person to help you navigate the journey than Jon Miller. He was at the forefront of demand gen when he built Marketo, and now he’s at the forefront of ABM building Engagio.
Previous Presentation
OpsStars Keynote- The Future of Account Based Marketing
OpsStars Keynote- The Future of Account Based Marketing

Jon Miller's keynote at OpsStars 2019 on the future of account based marketing.

Next Presentation
How to Orchestrate ABM with Automated Multi-Channel Plays Slides  |  Engagio
How to Orchestrate ABM with Automated Multi-Channel Plays Slides | Engagio

With the rise of ABM and the increasing importance of Sales and Marketing alignment, organizations must lea...