Gone are the days when you could publish content and the leads would come flowing in. Most B2B marketers have found that relying solely on inbound tactics will not help them meet their revenue targets. In order to achieve the growth you desire, you must partner with sales, target the right accounts, and develop an outbound strategy.
In this presentation with Heidi Bullock, CMO of Engagio, you'll learn how to apply best practices from demand generation to implement a successful ABM strategy for predictable revenue.
- How to create an Account Based Marketing strategy that works
- How to establish a revenue plan for predictable pipeline
- A 3-step framework for balancing inbound and outbound efforts properly