Need a blueprint for successful ABM programs? In this presentation we'll cover how to fire up your ABM programs. We'll review three essential tips to ensure ABM success and effective collaboration between Sales, Marketing and Customer Success teams. You'll also get an inside look at real-world ABM programs and meeting-to-conversion rates.
In this presentation you'll learn how to:
- Align Sales and Marketing teams using a simple checklist
- Penetrate target accounts with personalized Plays
- Report on ABM success with the right metrics