Do you have a rock-solid understanding of your Total Addressable Market (TAM)? How can you measure your ABM progress without it? During this session Tracy Eiler, CMO at InsideView, will discuss actionable and specific ways to set up your ABM program for success.
Complete your TAM analysis, select the right accounts for your primary and “bench” account program, and learn how to align sales and marketing teams to drive toward the same success metrics.
Attendees will be equipped to:
- Create a complete Total Addressable Market analysis and select your best accounts
- Identify account coverage gaps through whitespace analysis
- Measure ABM success through coverage-based metrics