Measurement and metrics are critical in any facet of marketing, and ABM is no different. However, things have changed, and if you don't keep up, you'll be left behind by your competition. As B2B marketers transition from a lead-based world to an account-based world, the metrics and models used to analyze your marketing efforts have changed. Traditional demand-gen metrics aren’t enough. Account-based strategies call for account-based metrics and analytics.
In this presentation by Jon Miller, CEO, and Cofounder of Engagio, you'll get a sneak peek of his new book, The Clear and Complete Guide to ABM Analytics. You'll discover:
- The core components to establish your ABM foundation
- 5 new account metrics and how to measure them
- A framework for mapping account journeys in B2B marketing –How to prove the ROI of your ABM efforts
- 3 steps to getting started with the new ABM analytics
Learn more about Engagio at Engagio.com