Home » ABM Presentations » Simple and Effective ABM: Proven Strategies for Success in High Value Accounts
You’ve probably heard the buzz around ABM and how effective it can be for B2B companies. ABM is a great strategy if you have a complex deal cycles, multiple buyers, and are focused on high-value accounts. Makes sense, right? But how do you get started and what tools are required for driving successful outcomes? In this presentation, Salesforce/Pardot and Engagio reveal how you can get started with ABM and drive immediate impact. -Quickly get an account-centric view of accounts for marketing and sales -Understand where marketing and sales should focus efforts -Run scalable and personalized programs -Measure early to late stage program activity to know what is working or not -And more! Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide Learn more about Engagio at Engagio.com Twitter.com/Engagio Linkedin.com/Company/Engagio Facebook.com/Engagio
ABM Grand Slam 2: Finding the Right People at Your Target Accounts
You’re spending valuable resources on your ABM strategy, so picking target accounts is an important, but of...
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