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The Secret Sauce For �Account Based Marketing: �Maximizing New Business & Lifetime Value

November 20, 2018
You’ve heard the hype — Account Based Marketing (ABM) is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM as well as WHAT works, and doesn’t. In this presentation, Jon reveals live examples of how Engagio uses proven ABM techniques to quickly go from 0 to 36+% of pipeline and increase account engagement by 4X. In this presentation, you'll discover how to: • Build a tiered ABM program with the right level of personalization for each type of account • Implement a multi-channel prospecting play that orchestrates account-based advertising, social, direct mail, email, phone • Understand ABM benchmarks and measure the right success metrics • Choose and leverage the right technology to implement your ABM strategy
Previous Presentation
Executive Webinar: Betting on ABM | Slides
Executive Webinar: Betting on ABM | Slides

In this webinar presentation, you'll learn how ABM (when done right) will grow revenue, improve your brand,...

Next Presentation
Account Engagement Essentials Slides  |  Engagio
Account Engagement Essentials Slides | Engagio

A lot of marketers toss the word “engagement” around, but Engagio is the one B2B that actually quantify wha...