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ABM Grand Slam 3: Moneyball – Using Advanced Account Insights for Effective ABM Activation

July 25, 2017 Brandon Redlinger
A winning marketing team does its research and crafts a compelling gameplan to maximize at bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts. Join TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security on 8/10 as we share how to develop & activate account insights to drive deep digital consideration and sales enablement. You’ll discover: How to drive net new revenue streams with effective insights to target the right accounts and prospects How to design your batting order: The most valuable insights for prioritizing account engagement strategy How to read the right signals: Optimize efforts by monitoring and leveraging behavioral & intent insight Examples of how to execute full-funnel account-based marketing from data to activation to account engagement And more

About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

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Previous Presentation
Simple and Effective ABM: Proven Strategies for Success in High Value Accounts
Simple and Effective ABM: Proven Strategies for Success in High Value Accounts

ABM is a great strategy if you have a complex deal cycles, multiple buyers, and are focused on high-value a...

Next Presentation
ABM Grand Slam 1: How to Select Target Accounts
ABM Grand Slam 1: How to Select Target Accounts

You’re spending valuable resources on your ABM strategy, so picking target accounts is an important, but of...