In this presentation from ABM Next Level Experience 2018:
The Marvel Marketers new MMAP model (Marvel Marketers Adoption Path) is revealed in this presentation. This model will help you measure the adoption of marketing tools both from a scale and strategy point of view. The MMAP framework allows you to think through your Martech stack and understand how much and how effectively you are adopting each tool. This isn’t the full slide deck (sorry, you had to be there), but take a look at some key slides here.