Introducing Marvel Marketers’ Adoption Path (MMAP) | Engagio

May 5, 2018

In this presentation from ABM Next Level Experience 2018: 

The Marvel Marketers new MMAP model (Marvel Marketers Adoption Path) is revealed in this presentation. This model will help you measure the adoption of marketing tool​s​ both from a scale and strategy point of view. ​​The MMAP ​framework allows you to think through ​your Martech stack and understand how much and how effectively you are adopting each tool. This isn’t the full slide deck (sorry, you had to be there), but take a look at some key slides here.

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