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Funnels, Journeys & Account Lifecycle Models in ABM

September 24, 2019
In today’s complex B2B environments, the lead funnel is no longer enough – you must take into account the entire buying unit as a whole. But how do we go from a lead-centric world to an account-based world? What metrics matter most? How do you measure them? We’ll answer these questions and more in this webinar. In this presentation, learn: – A proven framework for mapping account-based journeys – 4 key KPIs that you can use to track account journeys – How to measure engagement, score accounts, and use MQAs – Real-life customer examples of custom journeys – The biggest mistake that marketers make when building their account funnel, and how to avoid it
Previous Presentation
 True detective: Identify your unknown buyers using account insights
True detective: Identify your unknown buyers using account insights

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[Webinar] Your Data Strategy for ABM Success | Slides
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