Just because you’ve identified your target accounts doesn’t mean you are done! If you don’t have the key personas, right contacts, and accurate information to engage with them, your ABM strategy will never get off the ground. In this slide deck with DiscoverOrg and Engagio, learn how to map out a successful contact acquisition and engagement strategy. You’ll discover: -Where to find the freshest contacts -How to map contacts to accounts for full visibility -Tricks to keep contact data clean -How to build out personas for each of your key stakeholders -And more Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide Learn more about Engagio at Engagio.com Twitter.com/Engagio Linkedin.com/Company/Engagio Facebook.com/Engagio
Why Account Based Marketing is Inevitable | Engagio
The rising importance of data-driven marketing, marketing automation, and customer experience have made Acc...
Thank you, enjoy!
Error - something went wrong!
Most Recent Presentations
How MOPs Gets Invited to Revenue Club: 3 Ways to be Sales Favorite Marketer
Marketing Operations professionals are the unsung heroes of the Revenue Team, working hard behind the scenes to make sure that everything runs smoothly. We want to help you get recognition!
Top 5 Quick Wins for B2B Marketing Leaders in Q1 2020
2020 is here! To help you start the new year with a bang, we’ve got a ton of tricks to help your ABM programs stand out to your bosses and coworkers (and your customers, of course!). Watch this webi
How To Make Intent Data Actionable Webinar Slides
Put the promise of intent data into action now when you combine 1st party engagement data from Engagio with 3rd party intent insights from Bombora.
How To Make Intent Data Actionable - Bombora + Engagio Integration Slides
We are excited to share with you an Engagio integration with Bombora. This integration will allow our customers to immediately take action on your intent data in the Engagio platform.
OpsStars Keynote- The Future of Account Based Marketing
Jon Miller's keynote at OpsStars 2019 on the future of account based marketing.
Work Smarter, Not Harder in 2020 Webinar Slides
Organizations are using ABM and demand gen to turbocharge their marketing. See how you can strike the perfect balance to ensure that your company is getting the best out of both worlds.
How to Orchestrate ABM with Automated Multi-Channel Plays Slides | Engagio
With the rise of ABM and the increasing importance of Sales and Marketing alignment, organizations must learn to coordinate actions and automate high-impact plays across channels.
How to Make Sense of the ABM Technology Landscape Slides | Engagio
Jon Miller, CEO of Engagio, hosts Peter O’Neill, Lead Analyst at Research in Action for a lively discussion on evaluating ABM technology.
The Evolution of ROI: How to Bring Return on Engagement (ROE) Into Your Company
Mark Feldman's, Head of Revenue Operations at Localytics, presentation at ABM by the Numbers on how to bring return on engagement (ROE) into your company.
True detective: Identify your unknown buyers using account insights
Colleen Jackson, ABM Manager at Anaplan, shares her she has been able to identify her unknown buyers using account insights.
Funnels, Journeys & Account Lifecycle Models in ABM
In today’s complex B2B environments, the lead funnel is no longer enough – you must take into account the entire buying unit as a whole. But how do we go from a lead-centric world to an account-based
[Webinar] Your Data Strategy for ABM Success | Slides
In this presentation you'll learn proven strategies and specific steps to help you on your ABM Data Journey.
Summer Series Session 3: Dream Teams with Shane Snow | Slides
What are the secrets of the world’s most successful teams? Shane Snow, entrepreneur, award-winning journalist and Bestselling author of Dream Teams, will change the way we think about people, progress
The Must Have Blueprint for Sales Activation | Slides
If there was one golden rule for any revenue team to follow it would be this: silos don’t work. Here are four tactics for sales activation.
Summer Series Session 2: The Creative Curve with Allen Gannett | Slides
In session #2 of the Summer Series, Allen Gannett dispels the myths around creative genius and reveals the science behind achieving breakout success in any field.
Summer Series Session 1: Turn The Ship Around with David Marquet Slides
Imagine a workplace where everyone engages and contributes their full intellectual capacity. This si the story of how retired US Nav Captain David Marquet turned followers into leaders.
[Webinar] Three Ways to Use Engagement Data to Close More Business | Slides
Join us for a webinar with Demand Gen Report to learn three ways to use engagement data to generate more business.
[Webinar] 2019 Trends in Account Based Marketing | Slides
Join Engagio in this webinar with MarketingProfs for a glimpse into the current account-based attitudes and maturity of over 500 organizations across North America.
ABM Revealed: Alerts to Activate!
In this presentation from Engagio and ServiceMax, you'll learn how ServiceMax: - Evolved their target account strategy - Effectively works with sales - Implemented a successful field marketing model
3 Ways to Build Relationships with Executives | Slides