Bringing ABM to the 21st Century: JDA unlocks the power of ABM at scale

May 8, 2018

ABM is the hot topic on every marketer’s mind. But most companies have been doing ABM for years. What’s different now? Join Heidi Bullock, the CMO of Engagio, as she speaks with Cristan Hutto, JDA’s Director of Marketing Operations on how they redefined ABM for today’s world to close more deals and increase pipeline by $2 million. In this case study, you’ll learn:

  • Best practices for an enterprise ABM roll out
  • The most impactful metrics for an entire revenue team
  • Ideas on how to keep building upon your initial ABM success
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