ABM Measurement 102: Engagement Minute Attribution
Wish you could measure the impact of ALL Sales and Marketing activities? Now you can!
In this presentation you'll witness the future of marketing attribution. We’ll introduce NEW Engagement Minute Attribution powered by Engagio Dash to demonstrate what true Sales and Marketing activity attribution looks like for generating revenue. In addition, we’ll outline how engagement minute attribution can be used to examine the key activities that create engagement by team and how to optimize these activities to drive positive business outcomes.
In this presentation you'll learn how to:
- Move beyond campaign-based attribution to Sales and Marketing attribution
- View all Sales and Marketing impact including website visits, intent data, Sales meetings, etc.
- Implement engagement minute attribution in your company