In traditional demand generation, companies have long used Marketing Qualified Leads (MQLs) to designate leads they consider worthy of sales. But ABM is account-centric, not lead-centric which means we need different metrics to measure account-based strategies.
Join Charm Bianchini, Head of Global Demand Gen at Engagio, as she breaks down how to make the transition from measuring the behavior of individuals to measuring account engagement. You’ll discover:
- Why companies need to move from MQLs to MQAs – Marketing-Qualified Accounts
- How to get started with MQAs in your organization
- Easy ways to make account-based information actionable
Download Engagio's new Clear and Complete Guide to ABM Analytics.
Learn more about Engagio at Engagio.com