5 Keys To Orchestrating ABM Plays To Connect With Your Key Buyers | Engagio

September 11, 2017 Brandon Redlinger
As Account Based Marketing gets talked about more and more, it’s easy to get caught up in the hype. ABM is a movement whose time has clearly come. It’s not only here to stay, but it has become a foundational part of how B2B companies go to market. However, as much discussions as there is about ABM, a lot of marketing and sales leaders are still waiting around to see how the best companies are orchestrating their ABM programs. What does a coordinated Play look like? Who on my team needs to get involved? What actions does each team member take? How do I handle multiple buyers at one account? It’s all great in theory, but until you design your playbook with the right elements and roll it out to your team, it’s no better than the exercise equipment sitting in the basement collecting dust. That’s why we’ve put together this slide deck to show you how to orchestrate a world-class ABM program. We’ll reveal: -The 5 essential elements of a marketing orchestrated play -How to coordinate a multi-touch, multi-channel campaign across sales, marketing, and customer success -Our most effective ABM Plays straight from our Playbook -How to truly orchestrate human connection with buyers at scale -And more! Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide Learn more about Engagio at Engagio.com Twitter.com/Engagio Linkedin.com/Company/Engagio Facebook.com/Engagio

About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

Follow on Twitter Follow on Linkedin Visit Website Visit Calendly More Content by Brandon Redlinger
Previous Presentation
ABM Grand Slam 6: The Winning Playbook
ABM Grand Slam 6: The Winning Playbook

Good plays can be your revenue org’s secret sauce. Take a page out of our newest playbook & learn how to sc...

Next Presentation
ABM Grand Slam 5: How to Hit a Home Run with Account-Based Interactions
ABM Grand Slam 5: How to Hit a Home Run with Account-Based Interactions

This is the one we’ve all been waiting for. See how you can slug it out of the park by delivering account-s...

×

Enter your info to view this content.

First Name
Last Name
Title
Company
CRM
Country
Opt in to future marketing communications
Opt in to future marketing communications
By filling out this form, you are agreeing to our Privacy Policy.
Thank you, enjoy!
Error - something went wrong!