Mission 3: Infusing the Human Touch into Account Based Marketing | Slides

The automation and scale of marketing technologies these days can make it challenging to add the human touch into most B2B marketing strategies. Luckily with ABM, things are different! Doing ABM correctly requires targeted messaging, personalization, and human-to-human outreach.In this presentation ReadyTalk, PFL, and Engagio share how to infuse human interactions into the customer journey and authentically connect with your buyers.

Watch to learn how to:

  • Add human engagement to your programs and still scale
  • Raise the bar with authentic interactions
  • Build and add human touchpoints throughout your marketing campaigns

View the replay

About the Presenters

Justin McHeffey
Product Marketing Manager, ReadyTalk

Justin is responsible for creating content and generating leads for ReadyTalk’s Webcast and Webinar solutions. Focusing specifically on the marketing buyer, his work includes email nurture and cross-sell programs, sales enablement, collateral development, and hosting webinars for customers and prospects. He has held a wide range of marketing and communications roles in retail, event promotion, and the news media. Justin began his career as a TV meteorologist where he grew a storm chasing fan base and improved market position for the CBS affiliate in Denver.

Daniel Gaugler

Daniel is a business-driven, entrepreneurial-minded marketer with an extensive background in web-based marketing, search engine optimization, and direct sales. His passion is helping small businesses reach the next level. Since joining PFL in January 2005, Daniel has leveraged his strategic and hands-on approach to business to propel company growth, in his roles as Director of Business Development, Marketing Manager and Technical Service Representative (TSR).

Charm Bianchini
Head of Global Demand Gen, Engagio

Charm Bianchini is the Head of Global Demand at Engagio and is responsible for the creation of worldwide demand throughout the entire customer lifecycle. She has over 15 years of experience leading teams in strategic roles focused on revenue generation, marketing programs, customer marketing, marketing operations, and sales development. Charm enjoys spending time with her family, traveling, and volunteering with the Junior League of San Jose.


The Future of ABM Webinar Series

Check out our webinar series space flight program! This webinar is Mission 3 of the Future of ABM 5-part webinar series where we discuss the new trends shaping the future of ABM! This series features thought leaders who will help you stay ahead of the ABM curve and give you tips to enable the 1:1 reality. Click here to find out more about the series.

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Mission 3: Infusing the Human Touch into Account Based Marketing | Replay
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