As more companies join the ABM revolution, they're beginning to realize that it's no longer about marketing automation, but rather marketing orchestration. Engagio's Marketing Orchestration Playbook is jam-packed with actionable advice, helpful perspective, and practical guidance to realize the value of account-based strategies.
Read this playbook to understand:
- What is Marketing Orchestration and How Can You Leverage It to Close Bigger Deals?
- The Roles and Responsibilities of a Marketing Orchestration Team
- Marketing Orchestration Plays, Including 16 out-of-the-box ABM Plays
- 3 Essential Components of a Marketing Orchestration Platform
- And more!