Today, we're excited to introduce Engagio Orchestrate!
Engagio Orchestrate is the first B2B engagement marketing solution that enables multi-channel plays across people and accounts.
Revenue teams can now design and automate high-impact plays leveraging advertising, sales engagement, marketing automation, direct mail, and CRM all directly from Engagio.
With Engagio Orchestrate, B2B marketing professionals can now:
- Run cross-channel, cross-department plays that advance people and accounts through their buying journeys
- Use data sourced from multiple systems, including CRM, marketing automation, website, third-party intent, and corporate email (Microsoft Exchange/Gmail) to create precise audiences of people and accounts, segmented by persona, industry, account, job, buying stage, engagement or non-engagement, and many other criteria
- Launch actions and sync audiences to sales and marketing systems, including advertising, marketing automation, sales engagement, direct mail, website personalization, conversational marketing, and more
- Update audiences automatically as people and accounts move through their unique journey, delivering more relevant interactions, ensuring each person gets the right experience across channels, and reducing wasted advertising spend