Most of us have heard phrases like “Would you want to supersize that?” or “Do you want fries with that?”
If you work in B2B, you may only hear these particular questions at lunch, but post-sale marketing (upsell and cross-sell) is an important strategy to be familiar with!
In this ebook, we'll explore the principles and best practices of post-sales marketing (upselling and cross-selling, or also referred to as expansion) for B2B and how your organization can benefit. We will also explore specifically how Account Based Marketing, when paired with the right technology, can help you better operationalize post-sale marketing tactics.
The Clear and Complete Guide to ABM Analytics
Engagio's Clear & Complete Guide to ABM Analytics is a designed to help B2B marketers understand everything...
TOPO's 2019 Account Based Benchmark Report | Brought to you by Engagio
Research-based research and insights that organizations can use to adopt or evolve your account based strat...
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