Executive Guide to Account Based Marketing | Engagio

July 17, 2018

According to a recent benchmark study by the ITSMA, 87% of companies reported that ABM delivers a higher ROI than any other type of marketing. Besides ROI, there are many other compelling reasons as to why you should take ABM seriously and how an ABM strategy can help you meet some of your other high-level goals.

This ebook outlines why executives should care about ABM and how to manage the change when making the transition. 

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