The Engagio Blog Has A New Home!

July 15, 2020 Brandon Redlinger

We are excited to announce that our blog has moved to a new home! As you undoubtedly know by now, Demandbase has acquired Engagio, and one of the implications is that the Engagio blog has moved to the Demandbase blog. 

That means Jon Miller, Brandon Redlinger, Mara McLean and the other regular Engagio content creators will now be writing on the Demandbase blog alongside their amazing ABM experts. As part of the move, we plan on taking some of our best content and updating, refreshing, expanding and publishing it on the Demandbase blog in the coming months.

Over the years, the Demandbase team amassed an equally impressive body of B2B marketing content, as they are one of the other major pioneers in the ABM space. To give you a preview of their content, I’ve gathered 10 posts that I think you’ll really enjoy. 

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5 Daily ABM Tasks for Digital Marketers by Mimi Rosenheim.

Find out the top 5 daily tasks you should be doing as a Digital Marketer to amplify your ABM strategy (hint: focus on quality, not quantity). 

B2B Marketers: 6 Skills to Bolster Your Career by Brian Finnerty. 

Ready to build your marketing skills? Here’s a list of 6 top-notch (and totally free) learning resources for any B2B marketer.

The 5 Tensions Keeping You From Achieving Predictable Pipeline Nirvana by Matt Heinz.

Leadership is about solving problems and building consensus. The key challenges facing CMOs today are primarily about managing internal obstacles, disagreements and tensions.

Why Word of Mouth is More Important in B2B than in B2C by Jay Bear.

Customers can do the growing for you. NYT Best Seller Jay Baer looks at talk triggers and why word of mouth is instrumental for B2B companies.

How to do ABM at Scale (Without Killing Your Team) by Elle Woulfe.

ABM at scale is not impossible—It’s about surfacing what you already have at the right time, in a personalized, on-demand experience.

How to Grow Influence and Credibility with ABM by Jordan Con.

Despite the market wind clearly being in the sails of ABM, many marketers worry that they don’t have the necessary credibility to pull it off long term or fear that they’ll lose credibility if ABM doesn’t work. Do you? 

How to Execute Account-Based Marketing At Scale by Peter Isaacson.

Are you getting the most out of your Account-Based Marketing campaign? Columnist Peter Isaacson outlines some key steps B2B marketers can take to help your ABM strategy reach its full potential.

7 Tips to Prepare B2B Marketers for the New Reality by Peter Isaacson.

The Coronavirus is continuing to have a major impact across our society and economy. So, how should B2B marketers operate in this new reality? Here are 7 tips to help you navigate this challenging environment.

Your Target Accounts Are Working from Home? Demandbase Has the Answer by Russell Martin.

Not all B2B identification and targeting is the same. With employees working from home, the difference is sharper than ever. Is your B2B digital program ready to address the ‘new normal’?

Lead, You’re Dead to Me: An Open Letter to Sales by Bonnie Thomas.

Once, It was all about the form fill for lead generation, but the days of qualifying leads are over! Intent is the new lead.

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A big thank you to our readers, the community, and to our many guest authors who have helped us create an incredible collection of content.

I encourage you to head on over to the Demandbase blog and subscribe if you haven’t already. 

See you over there! 

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